At the 2017 Naturally Fit Games in Austin, TX, recently, athletes were challenged in various fitness events including kettlebell, powerlifting, bodybuilding, Olympic weightlifting, and CrossFit.  Thirty nine of the thousand total participants were members of a special team of vegan bodybuilders.  Coordinated by the nonprofit bodybuilding organization PlantBuilt, this team won 32 medals, 22 of which were for first place, and one member, Sara Lee, set both the world and American records for kettlebell.

Plantbuilt was formed with the goal of proving that animal product consumption is not necessary for building muscle. So far, more than 100 vegan athletes from countries around the world have competed with the PlantBuilt team and have raised $20,000 to support vegan outreach organizations, non-profits and farmed animal sanctuaries.