Big News from McDonald’s: the McPlant Burger and Chicken
This is important. McDonald’s has almost 14,000 restaurants in the United States (and 39,000 world wide) and is finally rolling out vegan options to all its stores.
McDonald’s is developing what it calls a plant-based platform called the McPlant that will debut in markets around the world early next year. McDonald’s confirms creation of McPlant plant-based burger and the Crispy Chicken Sandwich, which will debut in 2021. McDonald’s has finally joined the plant-based burger battle and Chicken Sandwich War.
The plant-based chicken sandwich announcements were part of the company’s new growth strategy called “Accelerating the Arches.” The strategy includes a commitment to the core menu. In the future, McPlant could extend across a line of plant-based products. Interestingly, instead of buying existing products and incorporating them into their menu, McPlant is crafted exclusively for McDonald’s and by McDonald’s. They’re going it alone.
Compared to some other fast food chains in the U.S., McDonald’s has been something of a laggard. Burger King has worked with Impossible Foods to launch the Impossible Whopper, and Beyond Meat has partnered with KFC on a plant-based nugget. These two leading alternative protein makers have done a fairly good job of carving up the fast food market to date — but the McDonald’s entry with its exclusive formulation must come as a blow to these companies (and the other startups that were hoping for a bite of the McDonald’s food empire).
The veg movement is making progress. Some of us thought we would never see the fast food restaurants serve vegan meals in our lifetimes, but it seems that all the major chains are now embracing the concept, making it much easier to find vegan options on the road and hopefully encouraging many more people to give it a try.