Spike Mendelsohn, a celebrity chef who’s an alum of the popular series Top Chef, is going vegan for Veganuary and urges everyone to do the same.  He’s been promoting vegan diets for over a year, through his vegan fast-food chain, PLNT Burger, which he started in 2019 in Silver Spring, MD.   He has now expanded to 7 locations inside Whole Foods Markets and in 2021, he plans to open several stand-alone restaurants.  His menu features Beyond Burgers topped with Follow Your Heart vegan cheese , mushroom bacon and guacamole.

He talked about the popular Veganuary campaign, saying “Veganuary is the perfect opportunity for anyone looking to move towards a healthier diet or reduce their carbon footprint to enjoy more amazing plant-based food this year. I’m joining my vegan wife Cody and millions of others around the world this month to show people how delicious, easy and fun a vegan diet can be.” 

“Veganuary is here to encourage and support anyone who wants to try vegan,” Veganuary’s US Director Wendy Matthews said. “We are grateful to work with restaurants like PLNT Burger who make our mission significantly easier for the growing number of conscious consumers in the US by offering delicious, satisfying, sustainable options.”