Interview with Better Bean founder
Better Bean is a product we love. We asked them some questions to learn more about their products and how they got started.
How did your company get started?
Better Bean was born and raised in Oregon, starting with founder Keith Kullberg’s original recipe as a young college student at Oregon State University. Seeking a way to enjoy refried beans made with only plant-based ingredients, Keith developed a recipe that quickly became a favorite within his family years later. The only issue – it took nearly an entire day to prepare his beans from scratch!
Noticing that freshly prepared beans were not made available in stores, Keith and his daughters launched Better Bean in local stores and Portland farmers markets in 2010. Now sold nationwide, Better Bean strives to bring easy, tasty, healthy beans to all.
Tell us about the different products you have?
Better Bean offers a variety of freshly prepared, tasty bean products sold in the refrigerated section. Products range from various 15 oz beans, such as the Skillet Refried Red Beans, to 2.5 oz single-serve bean dips for snacking.
What makes your beans different?
We take care in every step of sourcing and making our beans. Starting with sourcing from NW regional farms that practice sustainable farming. These nutrient-rich beans are soaked to ensure their nutrients are available. We slow cook & infuse the beans with flavor from organic & regional vegetables. Finally, we add apple cider vinegar that further makes the beans easier to digest.
Can you tell us about the ingredients you use?
We source our ingredients from organic or sustainable farms as they grow better flavor. Our recipes are naturally delicious and nutrient-rich, not relying on sodium, fat, sugar (or worse, chemical additives) for flavor.
How about certifications?
All of Better Bean products are certified Non-GMO and Gluten-Free certified. In addition to these certifications, the product and facility are Soy-Free, Nut-Free, and Vegan. We know consumers value high-quality, organic products – that’s why Better Bean has recently added 2.5 oz single-serve bean dips that are both Certified Organic.
How can people use Better Bean products in their everyday life?
Beans are a delicious source of plant-based protein and can be a part of any meal! Whether you enjoy them as an appetizer with tortilla chips, as the star of your main course in a burrito bowl or tacos, or as a side dish that pulls the meal together – beans have a way of being extremely versatile.
Does Better Bean have any new news?
We are excited to announce Better Bean Uncanny Refried Black Beans are now carried by Imperfect Foods! Better Bean from Wilsonville, Oregon, makes fresh, kettle-cooked, ready-to-eat beans sold in deli tubs. They are a long-time supporter of the Seattle VegFest.
Better Bean’s Uncanny Refried Black Beans & Dip
Better Bean is happy to join a fantastic plant-based foods lineup from Imperfect Foods! Add a mixture of plant-based goodies to complement your produce order! Use code ‘BETTERBEAN’ for 30% off your first box from Imperfect Foods!