Progress! The largest beef company in the world, JBS Foods, is launching plant-based bacon through its Colorado-based Planterra Foods brand. Even the meat industry realizes that plant-based foods are the future. The vegan bacon selection will roll out under the company’s Ozo brand. Soon, American customers will have access to juicy, crispy plant-based bacon with the True Bite Plant-Based Bacon, featuring Cracked Black Pepper, Spicy Jalapeno, and Applewood Smoke flavors.

The vegan bacon selection is now available through the Ozo website. The plant-based brand plans to begin rolling out the new vegan protein at Sprouts Farmers Markets initially, before expanding its nationwide launch. Ozo expanded its plant-based selection significantly last March, debuting vegan meatballs and sausages to add to its selection of plant-based burgers. The company released its first vegan chicken products (shreds and cutlets) last November under the True Bite line.

The vegan food market is expected to grow 451 percent by 2030, according to Bloomberg Intelligence, and the major meat company intends to capitalize on this growth.