Don’t let them pull the wool over your eyes. Wool is neither ecofriendly or animal friendly! Wool production is a significant driver of biodiversity loss, according to a new report, and is worsening global warming. Experts recommend replacing the animal product in favor of vegan alternatives.
Wool producers have been pushing the narrative that wool production is “natural, traditional, and sustainable.” One industry player, Woolmark, which represents 60,000 Australian wool growers, even refers to wool as “a friend to the environment.”
Stephanie Feldstein, population and sustainability director at the Center for Biological Diversity says that claim is nonsense. “The industry has been pulling the wool over our eyes for decades, claiming that wool is a sustainable fiber,” Feldstein said in a statement. “Wool clothing comes with a heavy price tag of greenhouse gas emissions, land use, biodiversity loss, and pollution. Nothing about wool is sustainable.”Read more