Star Trek foundation funds Green Mondays
Gene Roddenberry, creator of the Star Trek series, brought meaningful and thought-provoking science fiction to “think, question, and challenge the status quo” to audiences across the globe, with the intention of creating “a brighter future”. In 2010, Gene’s son Rod established the Roddenberry Foundation to build on his father’s legacy and philosophy of inclusion, diversity, and respect for life.
As part of the annual Roddenberry Prize grant, which this year focuses on innovative approaches to Climate Change, the foundation recently awarded $250,000 to the vegan startup Green Monday for converting 1.6 million Hong Kong residents to a plant-based diet. Read more
David Yeung wants to take a bite out of China’s massive market for pork. As founder of Green Common, a vegetarian grocery store and casual dining chain in Hong Kong, he started bringing plant-based burgers and other meatless products to Asia, and he saw an opportunity. According to Yeung, “One of the most consumed meats in the world is actually overlooked – that is pork”. Pork accounts for nearly 40% of worldwide meat consumption, and in China it’s by far the highest consumed meat. With this in mind, he launched a new product called Omnipork which he hopes will change people’s diets in mainland China.