Tag Archives: Hershey's

Vegan chocolate market growing

Pascha chocolate bars

The vegan chocolate market is experiencing very strong growth. In the last two years, leading chocolate brands including Hershey’s and Cadbury’s have launched vegan chocolate bars, as consumers continue to seek out dairy-free options for health, environmental, and reasons of compassion. According to a new report, it’s a sign of things to come as the vegan chocolate market should reach $1 billion in sales globally by 2027.

The vegan chocolate and vegan “milk” chocolate market was built by small companies such as Zazubean, Pascha and Theo just to mention a few. It’s notable that a selection of sugar-free vegan chocolates are now available, with herbal sweeteners such as stevia. After seeing their success, larger companies are entering the market. Cadbury’s has made the announcement that it was launching a vegan chocolate and Hershey’s announced the launch of its oat milk chocolate bars last year.

“Millennials and the working population are highly adopting the vegan culture, which is estimated to surge the demand for [vegan chocolate]” reads the report. Data continue to show that consumers are not only seeking out sustainable and healthier options, but they’re willing to pay a premium for products that are responsibly sourced and sustainable. Consumers are also shifting away from dairy for health reasons. An estimated 65 percent of people suffer from lactose intolerance. In some Asian demographics it can be as high as 100 percent, according to a 2017 study. The report predicts America will drive the bulk of the sales, even as countries like the U.K. have been leading the shift to plant-based food overall. According to the report, “The growing vegan population is anticipated to surge the market growth,” reads the report.

Hershey’s launches vegan chocolate bars

Hershey’s is testing a vegan chocolate bar made with oat milk. While some dark chocolate bars are naturally vegan, many are not, and of course milk chocolate is very rarely vegan.  Some smaller companies, such as Pascha, have come out with high quality vegan milk chocolate bars, but this is the first time we’re aware of that a major brand has launched a vegan milk chocolate.

The new line of Hershey’s Oat Made bars will come in flavors such as Classic Dark and Extra Creamy Almond & Sea Salt with each oat milk-based bar clearly labeled vegan.  The Oat Made line is part of a real-time marketing test Hershey’s is conducting and the new vegan chocolate bars will be available at very limited retailers, including select Target locations, nationwide starting this month and through June 2022, a Hershey’s spokesperson confirmed.

Hershey’s is working on producing more “Better for you” brands, including plant-based options, through both research and acquisition of new products.  Its vegan chocolate bar is a part of this program. “We are the leader in US confection, and our consumers rely on us to understand their needs for everyday moments, seasons and special occasions, offering high-quality and great tasting candy that’s accessible for everyone,” Kristen Riggs, Chief Growth Officer at Hershey, said. “Expanding our expertise, building new capabilities, and delivering more choices in better-for-you confection is the next big category opportunity for us to lead.”

The new Hershey’s Oat Made chocolate bars are currently available online at Target, if you’d like to give them a try. Pascha chocolate is available at PCC Community Markets, Marlene’s Market, and some other natural food stores.