A new form of ice cream is hitting the markets – ice cream with hidden veggies. Designed with picky eaters in mind, the organic-certified Peekaboo ice creams all come with veggies included. The idea is to target kids who don’t like to eat veggies and adults looking for guilt-free indulgence. Peekaboo’s chocolate ice-cream, for example, contains enough cauliflower to contribute 10% of the daily requirement for Vitamin A, calcium and riboflavin per serving; the strawberry flavor includes hidden carrots giving 20% of the vitamin C requirement; and the mint chip with hidden spinach includes 25% of the daily needs for vitamin A and 10% of iron.
While the flavors currently available are not vegan, they have several vegan flavors in the pipeline. They expect for these to be available online in the Fall and to hit the grocery shelves nationwide in the Spring of 2020.
While we don’t recommend that you rely on ice cream for your main supply of vegetables, this novel idea of including vegetables in foods popular with kids is likely to be a hit with parents struggling to get their children to eat their veggies. The creator claims that Peekaboo bridges the gap between what we can’t get enough of (ice cream) and what we don’t get enough of (veggies). It seems like this idea will catch on quickly. Watch out for other popular food products to start adding veggies too!