Tag Archives: Ikea

The food of the future – plant-based meats

beyondburgerFor years we’ve said that plant-based foods are the foods of the future. Now, we’re watching that future unfold right before our eyes. The meat alternative industry is headed toward a $40B market by 2030, analysts say.

Plant-based foods are one of the hottest trends in the food industry right now. Indeed, within roughly a week, plant-based-meat maker Beyond Meat became the best performing public offering by a major U.S. company in almost two decades. Our latest information has Beyond Meat shares soaring anew to bring post-IPO gain to 240%. Yes, we said 240%.

While we’re excited for Beyond Meat, they’ll have plenty of competition. Boca Foods, Field Roast Grain Meat Co., Gardein, Impossible Foods, Lightlife, Morningstar Farms and Tofurky are growing strong as well.

Meanwhile fast food chain Burger King said that it would roll out the plant-based Impossible Whopper nationwide, and furniture giant Ikea announced that it would upgrade the meatless version of its popular Swedish meatballs. Restaurants such as TGI Friday’s are jumping on board too. According to stock analyst Kathleen Smith, restaurant chains are finding that they can draw customers just because they have a meat alternative.

Speculation is being fueled by the presence of Don Thompson, chief executive and founder of venture firm Cleveland Avenue, on the Beyond Meat board. Thompson is a former chief executive of fast-food giant McDonald’s which he helmed from 2012 until his resignation in 2015.

Could McDonald’s be next? Stay tuned for further developments.

Ikea offers Veggie Meatballs

Ikea Veggie BallsAmazing! Ikea just started serving vegan Swedish meatballs. Vegan and vegetarian foods are getting so popular they decided to jump on the growing trend. On April 9, the furniture giant started selling the much anticipated vegan meatballs at their U.S. in-store restaurants, in addition to the meaty Swedish variety that customers have come to love. This veggie “meat” ball, called GRÖNSAKSBULLAR, will be served up in plates of 10 veggie balls and will cost $4.49. Managing Director of Food Services, Michael La Cour says “”IKEA’s original vision was to create a better everyday life for the many. The same concept applies for food. The veggie ball is the first example of the journey on which we will continue.”

The veggie ball is made of only vegetables and, according to IKEA, has a reduced carbon footprint compared to the Swedish version. The veggie ball went through many iterations before being finalized; testers settled on a version with chunks of vegetables that the eye can see. Nutritionally, the veggie ball, of course, is so much better than the original. The vegan meatballs have about 100 fewer calories and half the fat compared to the meat-filled meatball.

This is just another delicious example of how vegetarian food is catching on. In fact, it’s never been easier to follow a plant based diet. Complimenting all the great taste selections out there is the knowledge that we’re all improving our health, sustaining the environment and protecting the other creatures who share the world with us.