The trend of mainstream companies producing vegan products continues. PepsiCo, the third largest food company in the world, say they’ve formed a joint venture with Beyond Meat to create, produce and market snacks and drinks with plant-based ingredients.

The partnership gives Beyond, a relative newcomer to the food world, a chance to leverage Pepsi’s production and marketing expertise for new products. For its part, Pepsi can deepen its investment in plant-based categories, which are growing increasingly popular, while working with one of the top creators of meat substitutes. Pepsi says, “Plant-based proteins represent an exciting growth opportunity for us, a new frontier in our efforts to build a more sustainable food system and be a positive force for people and the planet, while meeting consumer demand for an expanded portfolio of more nutritious products.”

The trend of plant based products being produced by mainstream companies was undreamed of by many just a few decades ago. This is another sign of the success of the veg movement.