Veggie burgers ain’t what (and where) they used to be. The food industry has been making one innovation after the other and spreading the availability of veggie burgers far and wide, including some unexpected places.
A few days ago, news broke that rocked the veggie burger landscape: McDonald’s, yes McDonald’s, is testing a vegan burger. Meet the McVegan. Hoping to quietly test the McVegan away from the attention of the American public, McDonald’s went to a far away, really far away, place, Finland. Yup! the future of the new McDonald’s vegan burger is in the hands of the Finns. But don’t worry, they won’t let us down. The new McVegan is already getting rave reviews. If the test goes well, we may just find the new vegan burger right here at home.
Meanwhile, when the good people at Impossible Foods said they were going to make a veggie burger so realistic it will bleed and even char just like a juicy hamburger, many people said that’s “impossible.” But they’ve done it, and it is quickly being made available around the country. The burger contains no animal fat, yet the flavor profile mimics that of 80/20 ground beef. Before it’s seasoned and layered with toppings, a nearly three-ounce patty clocks in at 220 calories and costs $13 – a little pricey but the price has been coming down.
Many people see a very profitable future for the new Impossible Burger. That’s why Impossible Foods secured $80 million over five years to develop the product that was later backed by Bill Gates and Khosla Ventures. The Impossible Burger is not yet available here in Washington but it’s getting close. The Impossible Burger is available in St. Helena in northern California. Because they use no animal products, the Impossible Burger uses a fraction of the Earth’s natural resources. Compared to cows, the Impossible Burger uses 95% less land, 74% less water, and creates 87% less greenhouse gas emissions. And of course, no animals were hurt in the making of these burgers!