We are keeping track of many different new vegan products on the market, and especially those offered by small new startup companies. Abbot’s Butcher is one such company. We caught up with Kerry, founder and CEO of the company, to find out more about their company and products.
How did your company get started?
Ten years ago, I was diagnosed with an autoimmune disorder, and part of my path back to health meant making some real changes in my diet.
A lot of us think that being plant-based means you’re automatically making healthy choices. But so many of the plant-based foods on the market, especially the meat alternatives, are filled with synthetic chemicals, additives, artificial colors, flavors, gums and preservatives — highly processed ingredients that we just shouldn’t be eating.
So I set out to create a line of plant-based meats that not only have the depth of flavor and hearty mouthfeel we all crave, but that are made from ingredients we can trust. Ingredients that truly nourish and energize our bodies.
Here’s something we thought we would never see. Tyson foods, the largest meat company in America with $42.2 billion in sales, just came out with a vegan burger as well as vegan Bratwurst and Italian sausages, to add to their other products. Tyson’s line of vegan meat alternatives is called Raised & Rooted. This comes almost on the heels of Maple Leaf, the largest meat company in Canada, acquiring the vegan meat company, Field Roast, which is based right here in Seattle.
We’ve been watching this trend for some time now. Mainstream meat companies and companies with large lines of meat products getting into vegan meat alternatives. If anyone wonders where the future lies for vegan food they can just ask the meat companies. Who would have ever thought that big meat would give birth to vegan food products?
Raised & Rooted, which first launched in 2019, also plans to launch additional new products later this summer. The company has witnessed impressive growth during its first year and has since expanded outside of the US into Europe.
We are also very grateful for the many companies, both big and small, that have started plant-based, stayed plant-based, and have had very impressive growth. They too should have a bright future ahead of them.