Meat and dairy substitutes are getting popular. The global market for meat substitutes is expected to reach $ 5.17 Billion by 2020, at a compound annual growth rate of 6.4% from 2015 to 2020 according to Markets and Markets, a food marketing research company. Meanwhile, the global non-dairy market is expected to reach $19.5 Billion by 2020. Another industry research group, Mintel Menu Insights, says vegetarian restaurant menu options have grown 66 percent in the past three years. Vegetarian foods are really on the move.
The animal-derived food product industry sees the rising trend and is getting nervous. The push back has begun in the courtroom and with regulators, but has failed each time. Almond milk was sued for using the word “milk” after almond, but that was thrown out of court. And just recently, Just Mayo, an eggless mayonnaise, fought back and won against regulators who initially said that they couldn’t call anything “eggless mayo.”
Meanwhile, those interested in whole plant foods got a big boost from the UN. The General Assembly declared 2016 the International Year of Pulses. Pulses are legumes such as beans, peas and lentils. The UN states that pulses are “an affordable alternative to more expensive animal-based protein, pulses are ideal for improving diets.” UN Secretary General Ban Ki-moon went on to say in an inaugural celebration that “pulses contribute significantly in addressing hunger, food security, malnutrition, environmental challenges and human health, and also are a vital source of plant-based proteins and amino acids.”
Here in Washington, the veg restaurant scene is going strong. We’re happy to announce another new vegan restaurant, Harvest Beat. The restaurant will feature one seating a night for a five-course, $50, vegan set menu that will change regularly to “respect food of the moment.” The owners, Jan and Aaron Geibel say, “here at Harvest Beat we are gathering “the goodness” to help create a healthy world.” The restaurant has room for up to 60 diners, an open kitchen, and a patio in the back. The restaurant is located at 1711 N 45th Seattle 98103 tel. 206 547-1348. We’re sure this new restaurant will be a big hit!