Selina, a hospitality brand specializing in digital nomad-style hotels, is planning to create a plant-based version of every menu item at all its 155 locations worldwide, including the United States, as it sees a growing interest in vegan lifestyles of the Millennial and Gen Z travelers that it often attracts.

They have partnered with an Israel-based vegan meat brand, Redefine Meat, to bring in more plant-based options.  The brand offers whole-cut vegan meats such as beef and lamb flanks, as well as ground meats made using 3D printing and AI technologies.  The brand, which has a goal of becoming the world’s largest meat company, says the new partnership with Selina hotels will help Redefine Meat reach a much broader global audience.

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