The growing interest in plant-based foods is giving rise to new startup restaurant chains on the horizon. For instance, John Mackey, co-founder of Whole Foods Market, plans to build a plant-based restaurant chain. Mackey is listed as a partner in Healthy America LLC, Bloomberg reports, which aims to launch vegetarian restaurants nationwide. Mackey’s past success scaling a business promoting healthy lifestyles is attracting plenty of investor attention as vegetarian and vegan diets grow in popularity. Several former Whole Foods executives are already joining Mackey in his new endeavor.

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