For years we’ve said that plant-based foods are the foods of the future. Now, we’re watching that future unfold right before our eyes. The meat alternative industry is headed toward a $40B market by 2030, analysts say.
Plant-based foods are one of the hottest trends in the food industry right now. Indeed, within roughly a week, plant-based-meat maker Beyond Meat became the best performing public offering by a major U.S. company in almost two decades. Our latest information has Beyond Meat shares soaring anew to bring post-IPO gain to 240%. Yes, we said 240%.
While we’re excited for Beyond Meat, they’ll have plenty of competition. Boca Foods, Field Roast Grain Meat Co., Gardein, Impossible Foods, Lightlife, Morningstar Farms and Tofurky are growing strong as well.
Meanwhile fast food chain Burger King said that it would roll out the plant-based Impossible Whopper nationwide, and furniture giant Ikea announced that it would upgrade the meatless version of its popular Swedish meatballs. Restaurants such as TGI Friday’s are jumping on board too. According to stock analyst Kathleen Smith, restaurant chains are finding that they can draw customers just because they have a meat alternative.
Speculation is being fueled by the presence of Don Thompson, chief executive and founder of venture firm Cleveland Avenue, on the Beyond Meat board. Thompson is a former chief executive of fast-food giant McDonald’s which he helmed from 2012 until his resignation in 2015.
Could McDonald’s be next? Stay tuned for further developments.
Of course the best way to save a Thanksgiving turkey is by having a vegetarian Thanksgiving dinner. Every year 300 million turkeys are raised and slaughtered for food, and 46 million of those will be eaten on Thanksgiving alone. Every vegetarian Thanksgiving dinner will reduce the number of turkeys slaughtered for the dinner.
Fortunately, there are better options to be eaten and enjoyed than turkey. The northwest is home to two of the most popular and best tasting Thanksgiving turkey alternatives around. Field Roast features its somewhat sophisticated Celebration Roast, with an intriguing blend of herbs and spices, that’s getting rave reviews coast to coast. If you’d like to have a bit of fine dining at home, Celebration Roast is a gourmet choice. Try the Hazelnut Cranberry Roast En Croute for something more sophisticated. Read more
Lockeed Martin senior research scientist, Maya Cooper, shows a vegan pizza developed at NASA’s Advanced Food Technology Project at Johnson Space Center in Houston.
We’ve recently written about NASA’s planned mission to Mars and how they determined that only a vegan diet is sustainable for the long trip there and back. NASA still faces several hurdles in its quest to launch a human mission to Mars by the 2030s, officials said this month, but progress is being made especially when it comes to designing and implementing a vegan diet for all the astronauts to follow there and back, the latest addition to the extra-terrestrial fare being a vegan pizza seen here.
Now a new non-governmental organization has joined the manned mission to Mars craze, the Mars One project. This new endeavor plans to get to Mars 10 years earlier than NASA. However, just like NASA, Mars One has determined that only a vegan diet is even close to sustainable on the interplanetary mission. Despite tremendous hurdles and unknowns, more than 30,000 Americans have already paid the $38 fee to apply for one of 40 spots to become the first vegan astronauts.
Astronauts will grow their own food, both during the trip to the red planet and once settled. Mars One will make use of high efficiency plant-growing methods that require much less space. Food production will be hydroponic, eliminating the need for soil. Food production will happen indoor, lighted by LED lighting. By providing the plants with only the frequencies of light that they use most efficiently, power consumption is limited. Some of the plants will be grown in multiple levels on top of each other, limiting space requirements. There will be sufficient plant production capacity to feed about three crews of four. The surplus will be stored as emergency rations and for other contingencies. Non-edible parts of the plants will be recycled, or will be stored until more advanced recycling equipment is shipped from Earth.
The race between the two vegan missions is on! We can only hope that the wisdom shown by the space scientists for the sustainability of the mission, and the health of those who inhabit the space capsule and colony, will be shown right here on spaceship Earth! Of course, you don’t have to be an astronaut to enjoy dairy-free pizza. Just try one of the delicious veg-pizzas, such as the one made by Tofurky, at your local natural food store, or at Vegfest!
We’d like to take this opportunity to invite you to join the growing number of people who’ll skip the turkey this Thanksgiving. There are lots of good reasons to find better and healthier ways to celebrate one of our favorite holidays. Turkey has the same disadvantages as other kinds of meat. To help you along, here are our top ten reasons to skip the bird this year. Remember that what we say about turkey is true of other holiday favorites such as ham as well. Read more