Good news – more lawsuits are rolling back unconstitutional labelling bans on using meat-based terms. Last month, a federal court ruled that an Arkansas law that had banned makers of meat alternatives such as Tofurky from using commonly understood words to describe their products was unconstitutional. The law prohibited the labeling of any food product as ‘meat’ unless that food product was derived from livestock, and it banned such terms as ‘veggie sausage’ and ‘veggie burger’ from food labeling in Arkansas.
The Arkansas law, U.S. District Court Judge Kristine Baker explained in her ruling, unconstitutionally barred Tofurky from “convey[ing] meaningful, helpful information to consumers about the products they are purchasing, and Tofurky’s repeated indications that the food products contained in these packages contain no animal-based meat dispel consumer confusion.” In other words, no one is confused about whether Tofurky is turkey!
We’ve seen the same kind of thing in other states and other products but the meat, dairy and egg alternatives seem to be prevailing. Last year, a lawsuit filed by Upton’s Naturals forced Mississippi’s agriculture department, which had issued similar rules, to backtrack and amend the rules.
Is the meat industry getting nervous? They should be. The sales of meat and dairy substitutes have been soaring, hence the clamor to adopt rules against using some words to describe meat alternatives. Supporters of such laws typically claim they want to help consumers avoid confusion. However, research and commonsense suggest consumers aren’t confused by terms such as “veggie burger” or the like. Worse, linguistic bans generally prohibit accurate and honest labeling even if—as the federal court in Arkansas found was the case with Tofurky’s labeling—”the product [in question] also states on the label that it’s 100% vegan, plant-based or meatless.”
We’d like to take this opportunity to invite you to join the growing number of people who’ll skip the turkey this Thanksgiving. There are lots of good reasons to find better and healthier ways to celebrate one of our favorite holidays. Turkey has the same disadvantages as other kinds of meat. To help you along, here are our top ten reasons to skip the bird this year. Remember that what we say about turkey is true of other holiday favorites such as ham as well. Read more
For years we’ve said that plant-based foods are the foods of the future. Now, we’re watching that future unfold right before our eyes. The meat alternative industry is headed toward a $40B market by 2030, analysts say.
Plant-based foods are one of the hottest trends in the food industry right now. Indeed, within roughly a week, plant-based-meat maker Beyond Meat became the best performing public offering by a major U.S. company in almost two decades. Our latest information has Beyond Meat shares soaring anew to bring post-IPO gain to 240%. Yes, we said 240%.
While we’re excited for Beyond Meat, they’ll have plenty of competition. Boca Foods, Field Roast Grain Meat Co., Gardein, Impossible Foods, Lightlife, Morningstar Farms and Tofurky are growing strong as well.
Meanwhile fast food chain Burger King said that it would roll out the plant-based Impossible Whopper nationwide, and furniture giant Ikea announced that it would upgrade the meatless version of its popular Swedish meatballs. Restaurants such as TGI Friday’s are jumping on board too. According to stock analyst Kathleen Smith, restaurant chains are finding that they can draw customers just because they have a meat alternative.
Speculation is being fueled by the presence of Don Thompson, chief executive and founder of venture firm Cleveland Avenue, on the Beyond Meat board. Thompson is a former chief executive of fast-food giant McDonald’s which he helmed from 2012 until his resignation in 2015.
Could McDonald’s be next? Stay tuned for further developments.
Of course the best way to save a Thanksgiving turkey is by having a vegetarian Thanksgiving dinner. Every year 300 million turkeys are raised and slaughtered for food, and 46 million of those will be eaten on Thanksgiving alone. Every vegetarian Thanksgiving dinner will reduce the number of turkeys slaughtered for the dinner.
Fortunately, there are better options to be eaten and enjoyed than turkey. The northwest is home to two of the most popular and best tasting Thanksgiving turkey alternatives around. Field Roast features its somewhat sophisticated Celebration Roast, with an intriguing blend of herbs and spices, that’s getting rave reviews coast to coast. If you’d like to have a bit of fine dining at home, Celebration Roast is a gourmet choice. Try the Hazelnut Cranberry Roast En Croute for something more sophisticated. Read more
Those concerned with animal welfare often ask the following question: isn’t it kind of arbitrary the way we care for, love, and protect some animals, such as cats and dogs, while allow others such as cows, pigs and chickens to be raised under harsh conditions, only to be slaughtered under even worse circumstances?
Tomato plants are growing inside a laboratory at the Space Station Processing Facility at NASA’s Kennedy Space Center in Florida.
We’ve recently written about NASA’s planned mission to Mars and how they determined that only a vegan diet is sustainable for the long trip there and back. NASA still faces several hurdles in its quest to launch a human mission to Mars by the 2030s, officials said this month, but progress is being made especially when it comes to designing and implementing a vegan diet for all the astronauts to follow there and back, the latest addition to the extra-terrestrial fare being a vegan pizza.
Now a new non-governmental organization has joined the manned mission to Mars craze, the Mars One project. This new endeavor plans to get to Mars 10 years earlier than NASA. However, just like NASA, Mars One has determined that only a vegan diet is even close to sustainable on the interplanetary mission. Despite tremendous hurdles and unknowns, more than 30,000 Americans have already paid the $38 fee to apply for one of 40 spots to become the first vegan astronauts.
Astronauts will grow their own food, both during the trip to the red planet and once settled. Mars One will make use of high efficiency plant-growing methods that require much less space. Food production will be hydroponic, eliminating the need for soil. Food production will happen indoor, lighted by LED lighting. By providing the plants with only the frequencies of light that they use most efficiently, power consumption is limited. Some of the plants will be grown in multiple levels on top of each other, limiting space requirements. There will be sufficient plant production capacity to feed about three crews of four. The surplus will be stored as emergency rations and for other contingencies. Non-edible parts of the plants will be recycled, or will be stored until more advanced recycling equipment is shipped from Earth.
The race between the two vegan missions is on! We can only hope that the wisdom shown by the space scientists for the sustainability of the mission, and the health of those who inhabit the space capsule and colony, will be shown right here on spaceship Earth! Of course, you don’t have to be an astronaut to enjoy dairy-free pizza. Just try one of the delicious veg-pizzas, such as the one made by Tofurky, at your local natural food store, or at Vegfest!