Here’s something we thought we would never see. Tyson foods, the largest meat company in America with $42.2 billion in sales, just came out with a vegan burger as well as vegan Bratwurst and Italian sausages, to add to their other products. Tyson’s line of vegan meat alternatives is called Raised & Rooted. This comes almost on the heels of Maple Leaf, the largest meat company in Canada, acquiring the vegan meat company, Field Roast, which is based right here in Seattle.
We’ve been watching this trend for some time now. Mainstream meat companies and companies with large lines of meat products getting into vegan meat alternatives. If anyone wonders where the future lies for vegan food they can just ask the meat companies. Who would have ever thought that big meat would give birth to vegan food products?
Raised & Rooted, which first launched in 2019, also plans to launch additional new products later this summer. The company has witnessed impressive growth during its first year and has since expanded outside of the US into Europe.
We are also very grateful for the many companies, both big and small, that have started plant-based, stayed plant-based, and have had very impressive growth. They too should have a bright future ahead of them.
How can a plant have blood? That sounds impossible! Well, not exactly. The folks, at the appropriately named Impossible Foods, have invented a burger that actually bleeds just like a real burger with just one exception. While this blood didn’t come from an animal, many will think it could have. The company created a totally vegan burger that “bleeds” just like a real, juicy, half-pounder does, and now the Food and Drug Administration has decided that it’s totally, 100% safe.
The nutrient that causes the bleeding effect is heme — it’s an iron-rich compound that occurs naturally. And as it turns out, it’s the reason that the Impossible Burger turns impossibly blood-red when it’s cooked.
This is just part of the new trend of making meat substitutes, or as the industry calls them meat analogues, as much like the real thing as possible, but without the meat of course. Scientists at the Impossible Foods company say they’ve managed to mimic the particular mouth-feel of meat by using bioengineered plant “blood,” reports the Wall Street Journal. While not yet available in grocery stores, look out for the Impossible Burger at a good number of restaurants throughout Washington state!
It’s 2 am you’re still up, you’ve got the munchies, almost no restaurants are still open and you’re a vegan ( or vegetarian). Or, perhaps you’re on the road in a town that has few veg options and you’re looking for a solid vegan burger and something to go with it. Now you can go to any of Denny’s 1500 locations and get one 24/7. The new vegan burger is made by one of our favorite companies and yearly sponsor of Vegfest, Amy’s. Just be sure to ask them to hold the pepper jack cheese if you’re vegan. A perusal of their menu also shows that there are some options to go with it. Possibilities include side dishes as varied as broccoli, corn, green beans and potatoes (but make sure to question staff carefully for very small amounts hidden non-veg ingredients in any dish you order).
Announcing its new offerings, Denny’s says “ Denny’s is excited to partner with Amy’s to offer a delicious, better-for-you veggie burger in over 1,500 restaurants any time of the day,” says Minh Huynh, Denny’s Product Marketing Manager. “We value our strategic partnerships to give consumers what they want and expect from Denny’s: value and choice, in a welcoming environment. Denny’s chose Amy’s because it’s a great-tasting, high quality product attached to a strong brand, and, unlike the restaurant chain’s prior veggie burger, it satisfies vegan requirements.”
We’re excited to see the increase in vegan and vegetarian options in the mainstream shopping and dining world, and given the size and prominence of Denny’s this is a definite step forward. As more and more people turn to healthier, more sustainable and compassionate food we expect this trend to continue. Insomniacs, travellers and local veg-people rejoice. Now we can finally grab a bite at Denny’s!