Spike Mendelsohn, a celebrity chef who’s an alum of the popular series Top Chef, is going vegan for Veganuary and urges everyone to do the same. He’s been promoting vegan diets for over a year, through his vegan fast-food chain, PLNT Burger, which he started in 2019 in Silver Spring, MD. He has now expanded to 7 locations inside Whole Foods Markets and in 2021, he plans to open several stand-alone restaurants. His menu features Beyond Burgers topped with Follow Your Heart vegan cheese , mushroom bacon and guacamole.
He talked about the popular Veganuary campaign, saying “Veganuary is the perfect opportunity for anyone looking to move towards a healthier diet or reduce their carbon footprint to enjoy more amazing plant-based food this year. I’m joining my vegan wife Cody and millions of others around the world this month to show people how delicious, easy and fun a vegan diet can be.”
“Veganuary is here to encourage and support anyone who wants to try vegan,” Veganuary’s US Director Wendy Matthews said. “We are grateful to work with restaurants like PLNT Burger who make our mission significantly easier for the growing number of conscious consumers in the US by offering delicious, satisfying, sustainable options.”
Vegan is not just catching on here in America. Other countries are even more enthusiastic. According to a recent poll, 20 percent of people in Great Britain will prepare an entirely vegan Christmas dinner this year. One in five people surveyed said that they would prepare entirely vegan products this year, even if only one of their guests will be vegan.
While 2-3% of Brits are currently vegan, research shows that the number of vegans and vegetarians is growing rapidly, and they look set to make up a quarter of the British population by 2025. Every year, hundreds of thousands of Brits sign up for the Veganuary pledge to embrace plant-based diets for a month, and the numbers are growing rapidly every year with 72% of them planning to continue with a vegan diet even after Veganuary. The environmental message has really been taken to heart, and of course the British have always been big animal lovers, leading to a lot of interest in how to save both the animals and the Earth.
The side benefit to this is that they will also benefit their health as well. Come on America, we can do this too!
Legendary rocker Meat Loaf recently announced that he has gone vegan for the month of January, dubbed “Veganuary” although he won’t be changing his name to Veg Loaf.
The 72-year-old agreed to promote the British chain restaurant, Frankie & Benny’s, new vegan menu items which include a vegan hot dog, calzone and “cheesy” potato skins. “When Frankie & Benny’s first approached me to rebrand to Veg Loaf I said no way in hell. But, I’d do anything for our planet and dropping meat for veg, even for just one day a week, can make a huge difference.”
Veganuary encourages people to try a vegan diet for a month at the start of the year. It’s typically tied to New Year resolutions as people look to change their ways and become more healthy. The month-long event is dedicated to trying to change people’s attitudes, help the planet and the animals, as well as improve your own personal well-being.