We saw Al Gore become the first ever Vice President to go vegan. As one of the leaders of the environmental movement, the significance of this can hardly be overstated considering how resistant many environmentalists have been. The first ever Vegetarian Caucus in Congress was founded, and has been growing by leaps and bounds all year. With interest from the newly elected vegetarian senator Cory Booker, it shows ever-increasing promise for further growth.
The first ever leader of a major global hunger relief agency, Bill Gates of the Gates foundation, came out in favor of the vegan diet as the long-term sustainable answer to the persistent problem of global hunger.
The first all vegetarian public school opened in New York City. Reports later showed improved test scores and health of the students. Though they may have had mixed motivations, we even saw the first ever all vegetarian jail system begin in Arizona.
Health Insurance company, Kaiser Permanente, broke new ground in sending an advisory to all its doctors to advise their patients of the health advantages of the vegetarian diet. In addition, a major breakthrough happened showing how the meat-centered diet fuels breast cancer. Almost as significant, at the end of the year was major research showing the connection between diet and Alzheimer’s disease. We’ll be reporting on these advances, showing the health advantages of the veg diet soon.
The first ever head of state, Benjamin Netanyahu, endorsed meatless Mondays. And, not to be outdone, in Norway the first ever military and NATO member began Meatless Mondays as well.
On the product front we saw the introduction of “hyper-real” meat analogues, plus the development of synthetic eggs so real that no one can tell the difference. While we’re still not sure how we feel about this, the first ever stem-cell grown “meat” was produced.
Meanwhile, public interest in the vegetarian way grows and grows. Hardly a month goes by without another Hollywood celeb or musician jumping on board. In the faith-based community, the influential pastor and author, Rick Warren, jumped on board the vegetarian band wagon with the Daniel Plan diet.
We look forward to 2014 with growing hope and excitement as the veg message gains more and more traction. Happy New Year to one and all.