Tag Archives: Whole Foods

Tabitha Brown – vegan sensation

Tabitha Brown - modified

Tabitha Brown was working as a struggling part-time actress in 2018 when she did a review of a Whole Foods Market vegan TTLA sandwich (TTLA (tempeh bacon, tomato, lettuce, avocado) is a vegan take on the classic BLT sandwich) which went viral on Facebook.  Brown had discovered the benefits of a vegan diet when she started suffering from chronic pain and fatigue in 2016. She was in so much pain she was unable to work for more than a year and a half.  Her daughter suggested she watch a movie that indicated a vegan diet might help with her recovery.  She tried it for 30 days and the pain cleared up, so she decided to stick with it.

The lucky break of her viral posting landed her a job with Whole Foods as a brand ambassador, travelling the country to give presentations about her decision to adopt veganism.  In March of this year, she created a TikTok account where she began sharing vegan recipes, cooking tips, family moments and encouraging advice.  In the space of 5 weeks she gained 2 million followers, and she now has 3.8M followers on TikTok and 2.3M followers on Instagram. While her videos mostly include creating quick meals and spreading messages of hope, fans can’t seem to get enough of her soothing, comforting voice.

In late June, she was given her own regular series, All Love, on Ellen DeGeneres’ Digital Network.  On the show, Brown will talk about vegan cooking, social media, parenting, and self-care, making veganism cool.  Let’s hope you continue to go from strength to strength, Tabitha!

Four pieces of good news for vegetarians

We’re happy to see the growth of food made with plant-based ingredients. It’s never been easier to be a vegetarian. Our choices and access to plant-based foods continues to grow and grow. Here are the latest four pieces of news:

Plant-based food – the leading trend

Plant Based foodsAt a recent Natural Products Expo, plant-based foods was the leading trend in the food industry.  Environmental, health and ethical concerns related to the production and consumption of animal products has moved purposefully plant-based foods, once relegated to the vegan and vegetarian minority, into the mainstream. Innovative new meat and dairy alternatives are improving upon taste and texture all the time, therefore widening the appeal of a plant-based way of eating. Read more

Former Burger King Chairman starts Vegetarian Company!

Brian and Kelly Swette

Brian and Kelly Swette

We couldn’t have asked for a better holiday gift! Former Board Chairman of Burger King, Brian Swette, has launched a vegetarian food company. The new company, Sweet Earth Natural Foods, touts its natural ingredients, such as nourishing grains, plant based proteins and vegetables.

From the look of its products, which include seitan, veggie burritos, and quinoa and lentil burgers, it would be hard to guess that its founder was once the board chairman of Burger King. But that’s exactly what founder Brian Swette was, until he was introduced to the sustainable foods movement.

As Swette learned more about health, food and sustainability, he had an “aha” moment. “I was kind of on the dark side of food” Swette says. “Knowing that health is one of the biggest challenges that face the country, I got this epiphany,” Swette said. “We could make a difference if we actually made a vegetarian food company.”

Brian and Kelly Swette launched the company about two years ago, operating out of a 35,000-square-foot site. Since then, they’ve produced 425,000 pounds of plant-based proteins, which is the equivalent of 280,000 chickens, Swette said. “We save about a thousand chickens today — if you look at the science of it, it’s mind blowing,” Swette explained during an interview.

With 65 employees, the company is ramping up production of its product line, having entered Whole Foods stores across the country, and gained spots on the shelves of numerous California grocery stores. The company has also started rolling out its products to Target stores.

Reaching the mainstream food industry, helping them to understand the harm that meat does to us and the world we live in, and recognizing the critical importance of vegetarian food, is exactly the kind of progress that can do so much for the vegetarian movement. This is one present we’ll treasure.