Legendary rocker Meat Loaf recently announced that he has gone vegan for the month of January, dubbed “Veganuary” although he won’t be changing his name to Veg Loaf.

The 72-year-old agreed to promote the British chain restaurant, Frankie & Benny’s, new vegan menu items which include a vegan hot dog, calzone and “cheesy” potato skins. “When Frankie & Benny’s first approached me to rebrand to Veg Loaf I said no way in hell. But, I’d do anything for our planet and dropping meat for veg, even for just one day a week, can make a huge difference.”

Veganuary encourages people to try a vegan diet for a month at the start of the year. It’s typically tied to New Year resolutions as people look to change their ways and become more healthy. The month-long event is dedicated to trying to change people’s attitudes, help the planet and the animals, as well as improve your own personal well-being.