Billie Eilish, a vegan pop icon, has just embarked on a world tour named “Happier than Ever”, the title of her 2021 album.  This tour is billed as eco-friendly and has a unique vegan twist in that as part of the tour, she is encouraging fans to choose at least one plant-based meal every day for the next 30 days.

To make this tour eco-friendly, she has partnered with Reverb, an environmental nonprofit which is working with Eilish to “green” her tours.  Reverb’s Music Climate Revolution program works to not only reduce the tour’s overall environmental footprint but also support initiatives eliminating greenhouse gases. These combined efforts aim to make the tour “climate positive,” meaning it goes beyond achieving net-zero carbon emissions and actively removes carbon dioxide from the atmosphere.

At each event, ticket holders will be able to visit the Billie Eilish eco-village, where various eco-friendly nonprofits will be showcased.  Eilish’s eco-tour will take the musician artist—who has been vegan since age 12—across the US with a stop at Coachella in June where she will headline for two nights alongside Harry Styles and Kanye West. The tour will then head overseas to Europe before ending in Australia and New Zealand.  Let’s hope that the greening of music events, and especially the encouragement of fans to go vegan, becomes a big trend.